5 Ways to Generate Leads Without Spending a Fortune on Ads
For many businesses in the construction industry, from manufacturers and commercial builders to engineers and home builders, the lure of investing in paid Google Ads for your construction company can be strong, but it's not the only path to growth.
What if we told you there are powerful, budget-friendly strategies to attract quality leads without breaking the bank? Let’s take a look.
1. Become a Knowledge Hub with Strategic Blogging
If you’re a civil engineering company, write about common challenges in infrastructure projects and how to overcome them. A shed builder? Share tips on choosing the right materials or optimising space.
Even one helpful post a month is better than nothing. You can also share your blog posts on your social media channels to expand their reach further.
2. Master Local SEO to Get Found Organically
Search Engine Optimisation (SEO) can help your company appear in search results when potential clients in your area are actively looking for services you offer. For example, if someone searches for "commercial builders in Canberra", you want your company to show up on the first page. 76% of consumers who search for local stores and suppliers on their phones visit a business’s office within 24 hours, and of those consumers, 28% make a purchase!
3. Engage on Social Media
You can engage your ideal client much more with social media than just posting project photos on your site (though those are great!). For free, you can build a community and demonstrate your expertise. LinkedIn is excellent for B2B connections, while platforms like Instagram and Facebook can help you reach customers.
The key here is to respond to comments, ask questions and participate in relevant industry groups to make the most of ‘free’ social media.
4. Hop on Online Directories and Review Sites
Many people seeking construction services turn to online directories and review sites to find reputable companies, which means that if you are on there and have positive reviews, you could hook a few great leads.
5. Host or Participate in Online Workshops and Webinars
Another way you can position yourself as an expert by sharing your knowledge is by showing up on video. Designers, project managers, or even manufacturers who can offer insights into product selection or project planning can use this tool to engage with a targeted audience directly.
As you can see, you don’t need to pour money into paid Google ads for your construction company to generate leads. These organic, budget-friendly strategies can help you attract valuable clients, build lasting relationships, and grow your business sustainably.
If you need help drafting and publishing blogs, improving your organic SEO, or a customised marketing strategy altogether, let’s talk! You might also find our podcast on all things digital marketing in the construction industry helpful.
