The Power of Retargeting Ads for Construction Companies

If you’ve ever visited a website, clicked around, left without buying and then seen an ad for that business later while browsing, you’ve experienced retargeting.

You can do the same with your clients. If they visit your website, look at your products or services and leave without making a decision, retargeting can help you make sure you don’t lose that lead forever. 

Let’s take a look at why your construction marketing strategy should include retargeting ads. 

What Are Retargeting Ads?

Retargeting is a digital marketing strategy where ads are shown to users who have already interacted with your website or social media content. It’s like walking up to someone and asking, “Hey, still thinking about that remodelling package? Here’s 10% if you book it in the next 7 days.”

These ads can appear across Google, Facebook, Instagram, LinkedIn, YouTube and more, and can increase your conversion rate by up to 150%! 

Why Retargeting Works for the Construction Industry

As a company in the construction industry, you aren’t selling fast fashion or coffee subscriptions. In your space, customers take time to make decisions.

A project manager researching industrial equipment or a civil engineering firm sourcing a concrete supplier won’t decide on a supplier overnight. Retargeting will help to keep your brand visible while they compare options. Plus, many construction purchases involve thousands or millions of dollars. You want to stay top-of-mind while your customer is mulling it over. 

Retargeting also allows you to show different ads to different customers based on their segment, including residential vs commercial prospects, people who visited your concrete-laying service page vs your renovation service page. That level of relevance will increase your conversions.

In the construction industry, trust is built over time, and visibility helps build that trust. Retargeting ads can act as your company’s silent sales rep, reminding potential clients that you’re the right choice without being pushy, while incentivising them to take action within a shorter time frame. 

Whether you manufacture materials, manage large-scale projects, or install kitchen fit-outs, retargeting ensures your business isn’t forgotten after that first visit.

Stay seen. Stay relevant. Stay ready to close the deal. Get in touch with us today if you’re ready to boost conversions with retargeting.