Top 3 Digital Marketing Mistakes Construction Companies Make and How to Avoid Them

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Imagine building a skyscraper without a blueprint. That's essentially what many construction companies are doing with their marketing. In a world where everyone else is shouting for attention online, they're relying on whispers and dusty brochures. You know your work speaks for itself, but are you leaving mountains of potential business on the table by ignoring the digital revolution?

Here are 3 digital marketing mistakes for construction companies that will hinder their online success.

1. Neglecting Search Engine Optimisation (SEO)

Ignoring SEO can severely limit your company's online visibility. Without proper optimisation, your website may not appear in search results when potential clients look for construction services. This oversight can lead to missed opportunities and reduced revenue.​

Avoidance Measures:

If you are not trained and experienced in SEO or content writing, then hire professionals to address these key points:

  • Research, identify and incorporate keywords that your target audience uses when searching for services that your company offers, e.g. renovation builder.​

  • Give each page a unique meta title, meta description and header that adheres to SEO best practices.​

  • Regularly publish informative and engaging content that addresses common client questions and showcases your expertise.​ Not everyone can write, so don’t attempt this unless you are a skilled writer with SEO knowledge.

You can enhance your website's ranking and attract more qualified leads with these 3 strategies.​

2. Inconsistent Branding Across Platforms

Inconsistent branding confuses potential clients and weakens your company's identity. When your messaging, visuals and tone vary across platforms, it becomes challenging to build trust and recognition.​ Consistent branding can increase revenue by 23%. Imagine increasing your revenue by that amount without having to break a sweat!


Avoidance Measures:

  • Create a comprehensive guide detailing your company's colour schemes, logos, fonts and messaging tone.​ And, yes, it is acceptable that guides like these are pedantic.

  • Review all your digital platforms, including your website and social media, to ensure they reflect your brand consistently.​

  • Get a third party to periodically and objectively review your online presence to maintain brand uniformity and make necessary updates.​

Then, watch your brand work magic online while you work magic on construction sites.

3. Overlooking The Importance of A Mobile-Friendly Website

With the increasing use of smartphones, having a mobile-friendly website is crucial. It always surprises us when we come across a site that battles to display on a smart phone.

As of 2024, approximately 63% of Google searches done in a first-world country are conducted on mobile devices, with the remaining 37% performed on desktops or laptops. A non-phone-optimised site will frustrate visitors and lead to higher bounce rates and lost business opportunities.​ Can you afford to irritate 63% of the market?


Avoidance Measures:

  • Implement a responsive design that adapts seamlessly to various screen sizes and devices.​

  • Speed up your load times on phone networks by optimising images and minimising code.

  • Design intuitive menus and clear calls-to-action that are easy to interact with on smaller screens.​


Digital Marketing For Small Construction Companies

Engaging in digital marketing is not just beneficial but essential for small construction companies and startups. Studies have shown that businesses with a strong online presence grow 40% faster than those without. ​Does that ring alarm bells for you?

This is why it works. You will benefit from:

  • Increased Visibility: Foot traffic past your shop window has always been a big factor in marketing and has decades of research to prove its value. Online shop windows are your website and it needs to be seen. Optimisation will put your ‘shop window’ in front of a much broader audience and will outperform word-of-mouth referrals with the greatest of ease.

  • Cost-Effective Advertising: With a digital ad team on your side, you can utilise targeted online ads that offer better ROI compared to traditional media.​

  • Enhanced Credibility: A professional website and active social media profiles establish trust and authority in the industry.​ Have you heard your friends discussing a company and saying, “Hmmm, they haven’t posted anything for a year. I think they might be going under?” Online activity is an indication of business health.

Ready To Boost Your Construction Business?

Avoid common digital marketing pitfalls and position your company for success. Contact Monsta Media Canberra City today to build your business growth fast with expert digital marketing strategies for construction.

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